When Moroccans meet guests, they generally customarily use the hug greeting, and the handshake is also becoming increasingly popular. African handshakes have unique characteristics. When relatives and friends reunite, both sides gently shake each other's right hands, then touch each other's thumbs, and finally shake hands warmly and firmly. During the exchange of greetings, their right hands remain tightly clasped until the end of the greetings. When shaking hands, the left hand is strictly prohibited from being used. Moroccan women often perform a curtsy when meeting guests. They regard tea as an excellent treat for welcoming guests. When Moroccans feast guests, they always offer tea three times to show their respect. After receiving tea three times, guests must drink it respectfully; otherwise, they will be considered impolite.

When visiting an Arab family in Morocco, if a guest meets the host's wife, they may offer greetings but must not be overly affectionate, and should never take the initiative to shake hands. In body language, extending the middle finger and bending it back implies an improper relationship and is considered frivolous. It is best not to lavish excessive praise on any of the host's possessions, as they may feel compelled by social custom to present it as a gift. When receiving a gift from a Moroccan Arab, use only the right hand and never the left. In daily life, Africans have extremely strict rules for the division of labor between their hands: anything put into the mouth must be held with the right hand, and anything unclean must be held with the left hand; mixing the two is strictly forbidden.

Moroccans love eating mutton. On the traditional Sheep Sacrifice Festival, every household holds a mutton feast to celebrate. The main activity of the festival is the Sheep Sacrifice Ceremony, which is mainly for praying for a bountiful harvest. The Sheep Sacrifice Festival is a traditional national and peace festival in Morocco. According to customs, people are not allowed to fight, quarrel or have conflicts during the festival and must live in peace. Since tea was introduced to North Africa, Moroccans have generally taken up drinking it. Chinese green tea enjoys a high reputation in Morocco, and tea shops can be seen everywhere on the local streets and lanes.

In Morocco, there is a distinct difference in clothing between urban and rural areas. Women in cities mostly wear long white or gray robes reaching the ankles, with their faces covered by multiple veils, leaving only their eyes exposed. Men generally wear robes and thick headscarves. Moroccans often use large head cloths as headwear, which can cover their faces when needed. In Morocco, the color of people's clothing can indicate their identity and occupation. Moroccan gold and silver jewelry is exquisitely crafted, especially the luxurious gold and silver belts and floral crowns worn by brides at weddings. In addition, women of the Berber ethnic group in Morocco also like to wear various traditional head ornaments.

When traveling in Morocco, it is advisable not to strike up a conversation with unfamiliar women while walking, taking transportation, shopping or visiting attractions. If you interact with hospitable Arabs during your trip, such as when sightseeing, staying at accommodation or making phone calls, you can address elderly people as "Ammon". If you call an elderly shopkeeper "Haji", he will receive you with greater enthusiasm. The best time to visit Morocco is from March to June each year, and mid-September to mid-December is also a good period, with temperatures ranging from 18 to 25 degrees Celsius. The weather from June to September is quite hot, especially in the Sahara Desert, and there is a considerable temperature difference between morning and evening in the desert and mountainous areas. Major stores accept credit cards but may charge an additional 3% to 5% fee.

The Berbers of Morocco regard the liver as a symbol of love. Every September, they hold a grand courtship festival in the Imilchil area, where young men and women gather in their festive finery. The girls dress up elaborately, veiling their faces with only their eyes exposed, waiting for the young men to choose them. If a young couple falls in love at first sight and decides to spend their lives together, the marriage can only take place after the young man's father proposes to the girl's father. The traditional engagement ceremony of Moroccans is extremely grand. August, right after the summer harvest each year, is the golden season for young people to get engaged or married.

When doing business with Moroccans, be fully prepared for their lateness to appointments and do not show any blame when they are late, as they consider this a social grace. Before the start of a business meeting, it is best to present your business card, which should be printed in English and French. Moroccan businessmen may invite you to their homes for a lavish feast that lasts for several hours, yet you will rarely see their wives.

The vast majority of Moroccans believe in Islam, and the rest believe in Christianity and Judaism. They do not drink alcohol and rarely smoke. No one may enter their houses without taking off their shoes unless permitted by the host. Shoes must be removed when entering a mosque. Like Westerners, they taboo the number "13". They regard white as an unlucky color, considering it a symbol of poverty.